Proudly announce our new tagline

Born in 2010 in Shanghai, DexShell had its 13 year anniversary this year. Being a humble outdoor accessories brand, DexShell has endeavored for product innovation since its inception, and the desire and passion to innovate will continue to underpin our ethos. To date we have two granted patents pertaining to waterproof socks and gloves at UKIPO, USPTO and EPO, as well as a few utility models at JPO and CNIPA.

Over this last decade of development, DexShell has established a global distribution network across more than 30 countries. It is our honor to have opportunities to work with our distribution partners worldwide and we appreciate all the efforts that each of them has contributed towards promoting our brand.

We phased our brand progression every five years and while we’re now in our third 5-year term, we think it’s time for us to update our brand tagline. After several rounds of brainstorming and opinion consulting with a wide variety of partners in the outdoor industry, we have unanimously agreed on: 

‘Engineered for the elements’   

We hope this can better represent our brand values and dedication to developing high performance gear for outdoor enthusiasts to brave the uncertainty of Mother Nature. This will replace the previous phase tagline of ‘Experience dry comfort’, which we believe focuses more on the benefit of the product.

We’ll be updating our future marketing assets going forwards, and this will take time to complete the process across every corner of our branding presence. As always, we appreciate the help and support of our brand partnerships and our marketing and account administration team will work closely with all parties concerned during the process.

#dexshell #brandvalue #missionstatement #waterproofsocks #waterproofgloves #waterproofbeaniehats